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Google’s Universal Commerce Protocol

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 · 1d · on MSN
Google announces a new protocol to facilitate commerce using AI agents
Google today announced a new open standard, called the Universal Commerce Protocol (UCP) for AI agent-based shopping, at the National Retail Federation (NRF) conference.

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 · 1d · on MSN
Google launches Universal Commerce Protocol for agent-led shopping
American Banker · 1d
Google unveils new agentic commerce protocol for retailers
19h

Google launches UCP, a new protocol to facilitate selling and shopping in AI era

Google is testing “Direct Offers,” a new Google Ads pilot designed to help retailers connect with shoppers who use AI for ...
1don MSN

Sundar Pichai Announces Universal Commerce Protocol - What Is It and How Will It Revolutionise AI Shopping

Google CEO Sundar Pichai on Sunday posted that AI agents will be a big part of how we shop in the not-so-distant future as he ...
Tech Xplore on MSN
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AI agents arrived in 2025—here's what happened and the challenges ahead in 2026

In artificial intelligence, 2025 marked a decisive shift. Systems once confined to research labs and prototypes began to ...

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