The alternative lending market in Saudi Arabia presents robust growth opportunities driven by digital infrastructure ...

The alternative lending market in Thailand is poised for sustained growth, driven by robust expansion in both consumer and ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

I work on a small team within a larger company with two directors—one who lives in town, “Ned,” and one who works remotely several states away, “Reese.” Everyone likes Reese, but Ned is a nightmare.

The Department of Transportation is launching a new safety campaign urging airline passengers to be on their best behavior and return to a “golden age of civility” after a 400% increase in bad ...

Why do so many AI projects flop? After years of hearing how AI will revolutionize business, recent studies have shown that companies are still consistently struggling to wring value from their ...

Many organizations still base their targeting on demographics — broad traits like age, job title or marital status — rather than the behavioral factors that actually drive decisions. Whether B2B or ...

NBC News' Joe Fryer spoke with New York Times bestselling author Jon Levy about his new book "Team Intelligence." Levy, a behavioral scientist, breaks down his findings on what makes teams greater, ...

Marketers have long relied on simple demographic categories, including age, gender, income and region, to build segments and classifications. It’s convenient, easily understood and readily available ...

You’re mobile ordering your usual Friday burger. At checkout, a prompt appears: “Spend just $3 more and earn a free strawberry milkshake with your order” — your go-to sweet treat. You feel seen. And ...