LLMs look beyond backlinks to context and co-occurrence. Here’s how brand mentions shape AI search rankings – and how to act ...

When Bernard Acoca was CEO of El Pollo Loco, his wife asked him what was next. In his head, the executive had a pretty clear ...

On Holding AG shows pricing power, fast revenue growth and strong margins despite tariffs. Click here to read an analysis of ...

When you go to Starbucks, you aren’t just visiting a coffee shop. You’re participating in a lifestyle. Over the past 50 years ...

In today’s competitive legal marketplace, personal branding has evolved from a marketing luxury into a core professional necessity for attorneys at every stag ...

Meghan Markle is facing fresh accusations she is ruthlessly "expertly curating her kids' online profiles for maximum brand value," after releasing a new set of half-obscured images of Archie and ...

How two Chinese tool brands are becoming household names. If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. is a senior editor and founding member of ...

Chagee Holdings (NASDAQ:CHA) continues to accelerate its global growth strategy in 2025 with major flagship openings and an expanded international footprint. The Chinese tea brand is pursuing ...

(NEXSTAR) – Cracker Barrel, after reversing course on a recent “brand refresh” which resulted in widespread backlash, has announced that the company is parting ways with a consulting firm suggested to ...

To get you up to speed, Rowling wrote the Harry Potter book series that catapulted Emma to global fame when she was cast as one of the leading roles in the movie adaptations at age 10. Since 2020, ...

Google is piloting Brand Profiles in Merchant Center Next, giving retailers a fresh way to showcase their story, values, and promotions directly in Search results. Why we care. With shopping searches ...

The actress introduces GWYN, her new fashion brand. By Vanessa Friedman On Sunday, as many of her peers were in Los Angeles preparing for the Emmy Awards, Gwyneth Paltrow was in New York introducing ...