In 1977, with dozens of fires set daily and tourism in freefall, New York hired an artist to save the city. His infamous sketch in the back of a yellow cab became the most imitated logo in history—and ...

SALT LAKE CITY — Utah's new 2034 Olympic transition logo appears to have united the state as organizers wanted — just not in the way they thought it would. "It's really brought people together because ...

It’s a popular example of the “Mandela effect,” or a collective false memory. And while some people may laugh and move on, others spend years searching for an explanation. There is a shirt currently ...

Pennywise, the world’s creepiest clown, returns to the screen in HBO Max’s IT: Welcome to Derry. What started out as an idea for a movie ended up as a nine-part series. As with the films, the ...

The CPG giant refreshed its corporate logo to attract strong talent and keep employees engaged. Consumer packaged goods brand Colgate-Palmolive needed to refresh its corporate logo and identity, which ...

Kawasaki is truly a historic brand, with its existence dating back to the late 1800s. Shozo Kawasaki established the Kawasaki Tsukiji Shipyard in Tokyo, Japan, all the way back in 1878, with the ...

Customer visits to Cracker Barrel fell after intense backlash to its proposed logo change and renovations, the company said in its earnings call Wednesday, and it expects a continued decline in the ...

Austin's new city logo is getting roasted online. For a city known for its ‘weirdness,' many are pointing out how strikingly sterile the logo is. One person commented that it looks like the logo for a ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Cracker Barrel's attempt to modernize its image, including ...

Cracker Barrel has received immense backlash over a controversial decision to change its logo, and despite the company reversing course, customers are speaking out. Founded in Lebanon, Tennessee, in ...

Cracker Barrel released a new logo earlier this month and, to put things lightly, it didn’t go over well. The restaurant chain lost nearly $100 million in market value as it faced outrage from across ...