User-generated social media content has no direct impact on brand engagement: B school study

"Both FGC and UGC influence customer-based brand equity, but only firm-generated content's source credibility enhances brand equity; the credibility of UGC does not. Brand equity acts as a full ...
Rediff Money

Social Media Content & Brand Engagement Study

Study reveals user-generated content has no direct impact on brand engagement. Firm-generated content is key for building trust and loyalty.
Wall Street Journal

Fed Officials Spar Over Whether Rate Cuts Risk Credibility on Inflation

The Journal’s Kate Linebaugh, Damian Paletta and Aaron Kuriloff answered subscriber questions during a WSJ Live stream after the Fed made its decision on interest rates. Photo: Caroline Brehman & Tom ...
Quanta Magazine

String Theory Inspires a Brilliant, Baffling New Math Proof

In August, a team of mathematicians posted a paper claiming to solve a major problem in algebraic geometry — using entirely alien techniques. It instantly captivated the field, stoking excitement in ...
WRIC

From Crisis to Credibility: Chet Seely's Responsible AI Leadership Framework for Modern Enterprises

A career-defining crisis led CAIO Chet Seely to build Responsible Performance Architecture—a governance-first model reshaping enterprise AI leadership. Real transformation begins when leaders confront ...