Though the ‘in’ shades and techniques of the moment may change from season to season, there are some over-arching trends that shape the direction of the global beauty industry each year. For instance, ...

Red and green manicures make for great December nails, but by January, their novelty is worn off. For an evergreen look, try these winter-inspired designs instead.

From chrome to cat eye, bold and mesmerising nail trends have been impossible to miss and even harder to resist. But if you're feeling the urge to dial it down, natural nail designs offer a refreshing ...

Bored with your nails? Let’s fix that! These new spring and summer nail looks for 2025 will make you want to book a manicure right away. Think bright lemon yellows that look as happy as sunny days, ...

French tip nail designs have come a long way since their inception in the 70s. Created in 1976 by Jeff Pink, founder of nail brand ORLY, the French manicure started out as a simple yet chic combo of a ...

Did you know that the global nail care market is projected to reach approximately $15.6 billion by 2025? This staggering figure emphasizes the increasing significance of nail aesthetics in personal ...

There was once a compromise that came with getting regular manicures, which meant that brittleness, a weakened nail bed and potential damage was often the price to pay for a set of ultra-shiny gels.