The OLI Framework (The Eclectic Paradigm) | International Business | From A Business Professor
8:05
YouTubeBusiness School 101
The OLI Framework (The Eclectic Paradigm) | International Business | From A Business Professor
When a company decides to expand its business to a foreign country, there is a wide variety of entry strategies to choose from and they all have their pros and cons. Often used strategies are exporting, licensing, franchising, strategic alliance, joint venture, and wholly-owned subsidiary. So how to choose an appropriate entry strategy? For ...
38.8K viewsJul 3, 2022
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